Why Words Get Stuck on the Tip of Your Tongue After 50
It has to do with one nutrient your brain runs low on with age, and what your brain does to keep your thoughts moving when that happens. Answer 11 quick questions to see how it applies to you.
Are you a woman or a man?
How old are you?
Which memory slips have you noticed this past year? Choose all that apply.
How do you feel when a memory slip happens?
2 in 3
adults aged 50 to 64 say their memory is worse than when they were younger.
The pause feels huge to you. To everyone else at the table, it's gone in a second.You're measuring yourself against the person who never needed a list. That's a high bar, and a fair one.Noticing it early is a good thing. It gives you time to do something about it.Laughing it off is healthy. Noticing it anyway is smart.
There's a specific reason this shows up after 50. You'll see it in a few more questions.
What worries you most about your memory slips?
Where do memory slips bother you most?
What made you start thinking about your own memory?
What do you use your mind for most these days?
How often do you eat eggs, fish or meat?
Here's what happens. Your brain needs choline for two jobs, and with age it starts borrowing from its own cells to keep up.
Choline helps build the soft wall around every brain cell.
It also becomes the messenger that carries a thought, a name or a word from one cell to the next.
When there isn't enough, your brain pulls choline out of its own cell walls to keep the messages going. Scientists call it autocannibalism.
Women are advised to get 425 mg of choline a day, about three eggs' worth. The average woman gets 278 mg.
That's about one large egg short, every day.
Eggs, fish or meat most days helps, and most people still land short of the daily amount.A few times a week is where most people land, and most of them fall short.With eggs, fish and meat rarely on your plate, you may be further short than this.
One large egg has about 147 mg.
NIH Office of Dietary Supplements, choline fact sheet (NHANES 2013 to 2014).
Men are advised to get 550 mg of choline a day, almost four eggs' worth. The average man gets 402 mg.
That's about one large egg short, every day.
Eggs, fish or meat most days helps, and most people still land short of the daily amount.A few times a week is where most people land, and most of them fall short.With eggs, fish and meat rarely on your plate, you may be further short than this.
One large egg has about 147 mg.
NIH Office of Dietary Supplements, choline fact sheet (NHANES 2013 to 2014).
What have you already tried for your memory? Choose all that apply.
When you look at a brain supplement, find one line: citicoline, 500 mg.
Supplement Facts
Citicoline gives your brain choline in a form your body splits in two. Both parts reach the brain, which uses them for its cell walls and for the messenger.*
500 mg a day is the dose studied in healthy adults 50 to 85.
If the memory pill from the TV ad never said how much was in it, you had nothing to check. Puzzles and brain apps give your mind practice, and they don't add the building block. Ginkgo and fish oil have their fans, and neither one supplies choline. Coffee gives you a few good hours without adding any choline. Good sleep helps every part of you, and a sleep aid adds no choline. Starting here means you start with the building block.
What would a daily brain supplement have to avoid for you? Choose all that apply.
When something works for you, how do you like to keep it stocked?
What matters most to you about your memory now?
Putting your plan together
- Adding up the choline on your plate
- Matching the dose to the studies
- Checking it against what you want to avoid
- Writing up why it happens to you
Searching my brain for the word that won't come to me.
I would hesitate, fishing for the right words to say... so, I just stopped talking to people.
I couldn't remember students' names five minutes after they told me.
I'm chatting away and then suddenly pause for about five seconds whilst I try and remember what I was going to say.
Putting your plan together
- Adding up the choline on your plate
- Matching the dose to the studies
- Checking it against what you want to avoid
- Writing up why it happens to you
My kids started telling me that I had already told them whatever I was saying to them.
I began telling my children the same story over and over again. I remember when my Mom did this to me when I was younger.
I'm just 63 and I'm not ready to be stressed about who I can and who I can't remember.
After 45, I started having trouble recalling certain words. Then I began having trouble remembering passwords, telephone numbers.
Putting your plan together
- Adding up the choline on your plate
- Matching the dose to the studies
- Checking it against what you want to avoid
- Writing up why it happens to you
I couldn't even bid them because I couldn't understand what I read.
I was missing some of the low value Jeopardy questions.
I have always prided myself on being clever-ish, on being efficient and able to spin plates.
My ability to make connections, spin ideas and contribute to open agenda meetings seemed to have vanished.
Why the Words Stick, and What to Do About It
Here's the short version. With age, less choline reaches your brain, and your brain borrows it from its own cell walls to keep your thoughts moving. That's one reason a word can take longer to arrive.* With eggs, fish and meat rarely on your plate, there's less to go around. Even with a good diet, most people fall short of the daily amount.
You've always been the one people asked. So a pause in front of people stings more than the slip itself. Saying less to avoid it is the most common reaction there is.
Your plan is Luma Brain: two capsules with breakfast, with citicoline at the 500 mg studied in adults 50 to 85, and saffron extract, which supports a steady, positive mood.* There's no caffeine in it. All eight doses are printed on the label. It's two capsules, taken together. Every dose is on the label, so your pharmacist can check it against your medicines. You can skip, pause or cancel any time. And if you're not happy, the 90-day money-back guarantee covers it, empty bottles included.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Why the Words Stick, and What to Do About It
Here's the short version. With age, less choline reaches your brain, and your brain borrows it from its own cell walls to keep your thoughts moving. That's one reason a word can take longer to arrive.* With eggs, fish and meat rarely on your plate, there's less to go around. Even with a good diet, most people fall short of the daily amount.
You watched a parent's memory change, so you notice the small slips sooner than most people. Hearing yourself repeat a story is hard to forget. You'd rather look after your memory now than wait and see.
Your plan is Luma Brain: two capsules with breakfast, with citicoline at the 500 mg studied in adults 50 to 85, and B6, folate and B12 in active forms your body can use as they are.* Every dose is printed on the label, so you can check each one. There's no caffeine in it. It's two capsules, taken together. Your pharmacist can check the label against your medicines. You can skip, pause or cancel any time. And if you're not happy, the 90-day money-back guarantee covers it, empty bottles included.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Why the Words Stick, and What to Do About It
Here's the short version. With age, less choline reaches your brain, and your brain borrows it from its own cell walls to keep your thoughts moving. That's one reason a word or a fact can take longer to arrive.* With eggs, fish and meat rarely on your plate, there's less to go around. Even with a good diet, most people fall short of the daily amount.
Your mind is a tool you use at work every day at the card table and on trivia night with a good book and the crossword to keep a busy household running. When something you've done well for years takes more effort, you notice it right away.
Your plan is Luma Brain: two capsules with breakfast, with citicoline at the 500 mg studied in adults 50 to 85, and L-theanine, which supports calm, clear focus without caffeine.* All eight doses are printed on the label. It's two capsules, taken together. Every dose is on the label, so your pharmacist can check it against your medicines. You can skip, pause or cancel any time. And if you're not happy, the 90-day money-back guarantee covers it, empty bottles included.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Your Plan to Support Word and Name Recall Is Ready
Your Plan to Look After Your Memory Is Ready
Your Plan to Support Focus and Recall Is Ready
Memory & Focus Starter Kit
Stay sharp. Stay yourself.
- Every dose on the label
- Made and tested in the USA
- 90-day money-back guarantee
- Free shipping, every order
- Pause or cancel any time
- 90-day money-back guarantee
Magnesium GlycinateMagnesium
90-Day Brain Protocol GuideBrain Protocol
Brain Food Recipe PlanRecipe Plan
Priority ShippingPriority Shipping
- Free shipping, every order
- Pause or cancel any time
- 90-day money-back guarantee
Magnesium GlycinateMagnesium
90-Day Brain Protocol GuideBrain Protocol
Brain Food Recipe PlanRecipe Plan
Priority ShippingPriority Shipping
- Free shipping, every order
- Pause or cancel any time
- 90-day money-back guarantee
Magnesium GlycinateMagnesium
90-Day Brain Protocol GuideBrain Protocol
Brain Food Recipe PlanRecipe Plan
Priority ShippingPriority Shipping
Your first order is billed today and your plan renews automatically at $49.99 every 4 weeks until you cancel. Skip, pause, or cancel anytime.
90-day money-back guarantee. Fewer than 1% of customers use it.
90-Day Guarantee
We offer a 90-day money-back guarantee.
If you don't absolutely love it, send back the bottle for a full refund, even if you've already used the product. Simply contact our team, and we'll handle everything.
Why Luma Brain Works Better
Most brain pills use tiny doses and cheap ingredients, hidden in a “proprietary blend.”
Luma Brain gives you every ingredient at the full dose used in research, printed right on the label.*
No hidden blends. Every batch third-party tested.
Shipping & Returns
Free tracked shipping on every order.
Orders are processed by our fulfillment team within 24 business hours, with delivery typically in 3 to 5 business days.
Returns are easy. Contact support and we'll handle everything under the 90-day guarantee.
Is It Safe?
Luma Brain was designed for people in their 50s, 60s and beyond. No ginkgo, no stimulants, no caffeine.
If you take prescription medication, show the label to your doctor or pharmacist before starting.
Ingredients
30-day supply: 60 capsules, 2 per day.
Citicoline: 500 mg
Bacopa monnieri: 300 mg
L-Theanine: 150 mg
Saffron extract: 28 mg
Vitamin B6: 20 mg
Folate: 800 mcg
Vitamin B12: 1,000 mcg
Vitamin D3: 2,000 IU
No proprietary blends, artificial dyes or preservatives. Made in the USA in FDA-registered, GMP-certified facilities. Every batch third-party tested.
Frequently Asked Questions
How do I take it? Two capsules in the morning, with breakfast.
Is it third-party tested? Yes. An independent lab tests every batch for potency and purity. The results are on our Third-Party Testing page.
Does it have caffeine? No. No caffeine and no stimulants, so it will not affect your sleep.
Can I skip or cancel? Any time, from your account. No calls, no hoops.
- Citicoline at 500 mg, the dose studied in adults 50 to 85, supplies the choline your brain uses to carry recall.*
- Bacopa at 300 mg, studied in adults over 55, supports word recall and learning.*
- Saffron extract at 28 mg supports a steady, positive mood.*
- Citicoline at 500 mg, the dose studied in adults 50 to 85, supplies the choline your brain uses for its cell walls and its messages.*
- B6, folate and B12 in active forms your body can use as they are.*
- All eight doses printed on the label, with nothing hidden in a blend.
- L-theanine supports calm, clear focus, with no caffeine and no jitters.*
- Citicoline at 500 mg, the dose studied in adults 50 to 85, supplies the choline your brain uses to carry attention and recall.*
- Bacopa at 300 mg, studied in adults over 55, supports word recall and learning.*
- Made and tested in the USA
- Third-party tested
- Veteran-owned
- Free shipping on every subscription order
You Have 90 Days to Decide
Take Luma Brain with breakfast every day. If you're not happy with it, ask for a full refund of your order within 90 days. Empty bottles are accepted.
Empty bottles accepted
Before You Order
Is there caffeine in Luma Brain?
No. There's no caffeine and no other stimulant in it.
Why two capsules instead of one?
The eight ingredients add up to about a gram at the doses on the label, so the dose is split across two capsules. You take both together with breakfast.
How does the plan work?
You choose 1, 3 or 6 bottles. That many come with your first order, and the same number comes again every 4, 12 or 24 weeks, at $49.99, $39.99 or $32.99 a bottle. You can skip, pause or cancel from your account any time.
What are the four free gifts?
Your first order comes with a full bottle of Magnesium Glycinate, the 90-Day Brain Protocol Guide, The Brain Food Kitchen recipe plan and free priority shipping.
Who makes Luma Brain?
Luma Nutrition, a company founded by a U.S. Army veteran. It's made in the USA in a cGMP facility, and an outside lab tests every batch.